If a tree falls in the forest, but no one is around to hear it, does it make a sound?
Posting 20x to Facebook, and Instagram wont matter if no one is listening.
Whether you’re 10 years in, 1 year in, or even still in school, one of the best things you can have is an audience.
Point Blank: Don’t let your message & marketing fall on deaf ears.
So what can you do if you currently don’t have an audience?
Here are three ways to get more people paying attention to you, and book more massage clients.
1. Buy An audience
This is one of the fastest ways to get people to pay attention to you. Hand your wallet over to Facebook, Google, the local news, or whom ever and pay to get yourself in front of people.
When you’re paying for an audience though, you’re at the mercy of whoever you give money to. That means whenever there’s an algorithm update, a new policy change, or some other update, you’re not in control.
To get the most out of every dollar you want a way to “buy” that person and get them on your list. What does this really mean? Simply get someones contact information, like an e-mail or phone number. This way you can:
- Market to them for free at a later date
- and “own” the conversation without dealing with the big Tech Giants
2. Build an organic audience.
Growing an organic audience takes more time, and more sweat work, but the quality of the audience you build is super high, and tends to be highly engaged.
Don’t just focus your content & efforts on engaging the existing people, but also focus it on bringing new people into your world.
This can be done by going to events with a sign up sheet, posting giveaways in Facebook groups, or even direct messaging people on Instagram, Facebook, or LinkedIn.
It’s really easy to think of content as something where “if we post it they will come” — Unfortunately this objectively isn’t true. There’s more noise than ever in the marketplace.
Give yourself a fighting chance by promoting who you are to new people, and growing your organic audience.
3. Leverage an existing audience
This might be my favorite method of building an audience. If you’re relatively new or unknown, it’s a powerful way to get new people into your world for little to no money, and often a lot less effort.
Chances are, there are at least a few people online or in your area, that currently have an audience filled with people who would be your ideal client.
Maybe this is a chiropractor, a yoga studio, a personal trainer, a Facebook group, and so on. Find the people who already have the attention and see how you can work together to bring people from their world into yours.
By leveraging an audience that already exists you can put in less time, money, and effort to get results greater than on your own.
Don’t be afraid to put yourself out there as a massage therapist and business owner. There are people who want and need what you offer, they just aren’t aware of you yet.
Think of your favorite products & services you’ve bought in the past. At some point those companies found a way to reach you and let you know they exist. You can do the same in your local market.
Find this useful? Want more advice on how to identify and attract your ideal clients? Join Massage Marketing & Growth — Free!
Massage Marketing & Growth is a free online Facebook group where you can:
- Learn How To Identify Your Niche
- Learn How To Attract Your Ideal Clients Without Steep Discounts
- Learn From Successful Massage Business Owners
- and meet & connect with other self employed massage therapists.